The ask was to create a modern website that was visually pleasing, functional and engaging. This complex 60+ page site required all the bells and whistles (forms, calculators, blog posts, events, logins etc.) content had to be digestible, user-friendly and fully responsive. A UI was designed to allow for fluidity, simplicity and brand consistency. The site launch was aggressive and was overall a huge success. Cambridge has since outgrown many of their competitors.
